Logan Paul: Being Boxer is “Great For The Content Business”

Logan Paul and KSI are going to strap on a pair of 10 ounce boxing gloves without headgear for their six-round billing on Nov. 9 at the Staples Center in Los Angeles.

The YouTuber-turned-boxer Paul told the assembled media in Los Angeles that he’s “training to become an animal, and a cold, hard killer.”

“I’m taking it so seriously,” said Paul. “I feel like a f—ing animal. I will transform into an otherworldly creature by fight night. I’m going Goku on these motherf—ers … KSI and I are showmen. We entertain. We create. We happen to also like boxing and beating the sh-t out of each other, which is what we’re going to do. It’s a weird, good combo. It’s great for the content business.”

Paul and KSI will meet in a rematch that will stream on DAZN to settle the score for their 2018 majority draw that was heralded as a success because it yielded 1.2 million pay-per-view buys at $10 a piece and filled 15,000 fans at Manchester Arena in England.

DAZN is hoping to tap into their combined audience of 91.6 million followers across major social platforms to give the mostly Gen Z audience the fighters command a taste of their own content offering.

In the meantime, Paul and KSI have been going at each other at a vile and vulgar rate, making the salty promotion between Floyd Mayweather and Conor McGregor appear as if were children’s programming suitable for PBS.

If you ask Paul, it makes good content.

“This is event is a big deal. You have two villains with the biggest egos and pride in the world, massive followings, just inflated over the last five years with subscribers, money, clout and fame, and they are going to beat the sh-t out of each other, and they actually know how to fight,” he said.

“After our last fight, I asked him in the ring, ‘hey man, can we keep the personal sh-t out of it? The girlfriend, the parents, the brother. Everything crossed the line.’ He said, ‘naw man. That’s what it’s about. It’s a show.’ Ok. Respect. Totally get it. Now, there are no boundaries and I’m probably going to say some f—ed up sh-t. And I’m probably going to be controversial, again. Which sucks … If the kid acts up, I’m going to match his energy.”

Manouk Akopyan is a sports journalist and member of the Boxing Writers Assn. of America since 2011. He has written for the likes of the Guardian, USA Today, Philadelphia Inquirer, Men’s Health and NFL.com and currently does TV commentary for combat sports programming that airs on Fox Sports. He can be reached on Twitter, Instagram, LinkedIn and YouTube at @ManoukAkopyan or via email at [email protected].